The game's storyline starts with an ordinary 35-year-old man who watches a direct sales program on television. He orders a book that is said to make its readers popular among women. When the man opens the book, he gets sucked into a picture book world. In this world, he becomes Tingle, wearing a green costume. Tingle meets three characters that accompany him on his journey to escape the world: Kakashi the scarecrow, Buriki the tin robot woman, and Lion the lion. The game was never released outside of Japan, but its English title was stated in The Legend of Zelda: Encyclopedia.